I designed a direct mail campaign for the Rock and Roll Hall of Fame and Museum, with the purpose of soliciting donations. The deliverables include a direct mail piece as well as a webpage for donations.
I was able to choose any means to gain donations. After researching I discovered that the Rock Hall finds great importance in education, as a way to encourage new musicians and keep the genre alive. They utilized a video streaming education program called “On The Road” to reach people all across the world. I used this idea of ‘going on the road’ to create my direct mail piece.
The mail piece arrives with all of its components in a clear envelope, to immediately entice recipients. The package includes a tear off sticker, return card and envelope with Rock Hall Education information on the back, and a two dimensional guitar case which holds a Gibson Les Paul. The Les Paul is a bi-fold brochure which opens up to information about the On The Road program. The webpage adheres to what currently exists for the Rock Hall; using the same header and footer, but implementing my design within the body of the page.