THE CARL SAGAN BOX SET Publication & Marketing

The deliverables for this Carl Sagan Tribute box set include three redesigned book covers, a box to hold them, three posters for in-store display and three corresponding post cards, a social media promotion card, and a microsite mock up. The book covers are highly conceptual and feature a minimal design aesthetic with a diecut icon. When the cover page is turned, the inner image is revealed, as well as a quote from the book that drives home the concept behind the icon and image. The other components of this project utilize Sagan's quotes and beautiful imagery as a means of captivating the consumer.