Switch Foot Brewery is a fictional, surf themed brewing company. This was a junior level package design project. The required deliverables inlcuded a logo, four bottle labels, a four-pack carrier, and an in-store display.
Many of the elements of this design were hand rendered including the logo, the dominant type pieces, and the renderings. I made the decision to hand render early in my process as a means of challenging myself, and to acheive a roughened aesthetic.